SEO is considered highly significant in the digital world because your website’s visibility, traffic, and opportunities depend on it. Quality SEO practices improve the usability of the site and user experience. Users tend to trust websites having a presence in the top positions of search engine results more. So, knowing the factors that impact a website’s SEO performance is essential.
- The website’s navigation structure:
Factors like the average time a user spends on the web page, the engagement rate, the bounce rate, and the conversion rate are affected by the website’s navigation structure. These factors contribute to the search engine rankings and revenue of a site.A creative and well-designed navigation menu supports a website’s SEO strategy and helps secure good results on the search page. - The website’s loading speed:
The loading speed of a website plays a massive role in determining the website’s traffic and search engine rankings. A user generally tends to avoid visiting a web page that is slow to load. It reduces traffic and increases the bounce-back rate.
The design of a website has a high impact on the loading speed of the website. Therefore, it is vital to design WebPages in such a manner that it is quick to access.
- Pop-ups
Some websites show pop-up ads as soon as a user visits the site. This might be frustrating to some users who visit the website for information. Too many pop-up ads increase the rate of quitting a website, which contributes to poor search engine rankings.
So, minimizing the use of pop-ups or considering an exit-intent pop-up (that appears when the user is about to leave the website) can improve search engine rankings.
- Reading experience
The reading experience is a crucial part of website design that affects your SEO strategy’s efficiency.
When users search for the keywords associated with your website, they expect to receive the required information. The user’s quality reading experience leads to a lower bounce rate, higher on-page time, and increased engagement.
So, the website’s design should be user-friendly and content-specific concerning its associative keywords.
- Images, icons, and alt text
Websites use images and icons to interest users and increase the engagement rate of their websites. However, image size, quality, and quantity play a role in determining the website’s loading speed. Too many images may slow down the site. The images used should also be relevant to the concerned keyword to get better search engine results.
So, it is essential to design a web page with proper images that would not harm its functioning.
Web design plays a significant role in SEO performance despite being a different aspect of online business. An excellent, well-designed website that ensures quality user experience is the most crucial factor in Search Engine Optimization. Understanding the dependency of the two aspects is essential to attain good results for a website.
